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"CMOO." That's what Forrester VP and Principal Analyst John McCarthy says we're going to see companies hiring in the near future. In his talk at CSC's TBSC conference, McCarthy admitted that Forrester coined the term partly because they thought it would be catchy - pronouncing it "sea-moo," though to me that pronunciation evokes images of underwater cows - but mostly because they believe mobility has risen to such a level of importance that it deserves its own C-level position.


And don't forget, CMO (chief marketing officer) was already taken.


Is he right? Has mobility risen to that level? McCarthy argued that IT folks need to design for mobility first, something I heard echoed in other TBSC sessions as well.


But he went beyond that, postulating that mobility may very well be "Y2K: the sequel," as companies scramble to meet the "relentless need to rationalize and fix back-end systems" to support mobile access. IT shops are not prepared for this shift, McCarthy said. They're not ready for the speed of change, for the volume of releases necessary. They're not ready to meet the security challenges. And they need to get better at user interfaces on mobile devices.


Each organization should develop a mobile engagement guide and a mobile blueprint to get where they need to be. They should establish best practices, establish the premise that they will develop for mobile first, and create their strategy for advancing mobility throughout their company.


"Mobile will redefine IT just like the PC did 20 years ago," McCarthy said. The CMOO, like a CIO, would be positioned between IT and the business, and would align the mobility strategy with both.


What do you think?


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